As an ex-marketer at an agency, I’ve managed my share of influencer campaigns. While some were hits, others were huge misses.
For example, a client (the sales head of a four-star hotel) sent us the profile of a woman with two million followers. They were adamant to strike a barter collaboration with her. But one look at her profile and we knew her audience didn’t fit the hotel’s target audience.
We were right. After spending thousands on the collaboration, less than 1% of her followers visited the hotel’s Instagram page, and none visited the website.
Getting the right influencer to promote a brand doesn’t look like this anymore:
Find an influencer with massive followers
↓
Negotiate a deal
↓
Get leads
Today, it has contracts, deliverables, vetting, analytics, metrics, and more. To say it’s layered is an understatement, because every step in a successful campaign requires thought.
But how do you find the one? And if you’ve found the one, how do you make a contract or set deliverables? Here’s an important one: How do you know if your influencer marketing campaign worked?
This guide, with six top influencer marketing courses, will answer every question.
The courses are for:
- Marketers and agencies who want to build long-term relationships with influencers
- Small business owners who want to hire influencers right away without a heavy investment
- Aspiring marketers and recent graduates who want to learn influencer marketing
- B2B business owners or marketers looking for B2B influencers
Head directly to:
- Why Take an Influencer Marketing Course?
- Why Trust Us and Why These Courses?
- Six Best Influencer Marketing Courses
Why Take an Influencer Marketing Course?
We’ve been influenced by others since we were kids. A cool cousin liked a movie, we loved it too. A friend (who looks like a diva) shopped from a luxury store, we wanted to shop there too.
Based on this halo effect (the tendency to like someone in one area and trust their choice in other things), I’ve seen influencers increase sales, awareness, and leads for brands. The potential is phenomenal, and marketers agree.
But the process isn’t easy. It’s strategic. Partnering with an influencer only because they match their business niche and have thousands of followers doesn’t equate to high conversions. It requires brainstorming, analysis, and research.
A woman opened a restaurant opposite a major temple in India, serving simple food to devotees from across the country. She worked with regional nano-influencers and food vloggers whose audience was largely religious people.
These influencers highlighted the restaurant’s prime location and quiet atmosphere, exactly what pilgrims wanted after temple visits. She also collaborated with young influencers, who’d bring their families and elders there. Today, her restaurant stays packed every day with locals and visitors.
Along with such winning strategies, influencer marketing needs logistics: systems and standards (contracts, deliverables, email templates, rates) that make the process automated, leaving you time and energy for planning the campaign.
I wrote this guide to offer you essential resources that will help you be on top of every step, so that at the end of the course, you can:
- Understand why influencer marketing is crucial
- Leverage influencers to grow sales and value
- Build sustainable and scalable systems to run profitable influencer campaigns
Why Trust Us and Why These Courses?
Class Central is a TripAdvisor for online education. We help you find courses quickly, eliminating the need to switch between multiple platforms. Our catalog of 250,000 courses has helped 100 million learners find their next course.
We’ve been analyzing and writing about the online education space for more than a decade, and as a team, we’ve completed more than 400 online courses. For this guide, I tapped into my experience with influencer marketing. I recognized pain points that I faced and needed guidance for when I was onboarding content creators for clients.
There are relatively fewer (pure) influencer marketing courses; I explored around 20 of them.
Then, I listed the audience that would (most) need this guide (marketers and agencies, small business owners, aspiring marketers, B2B business owners, or marketers).
I’ve chosen six courses among four audiences and categorized them based on:
- The duration – Most of the courses are an hour long. But I’ve factored in the audience while choosing courses for them. For instance, one of the courses for aspiring marketers is six hours long since recent graduates have more time and more need for knowledge
- The price – Again, I understood that different audiences will have different purchasing power. For example, agencies might be able to afford premium courses, but aspiring marketers might have tighter budgets.
- The resources – Based on the nature of the profession, I’ve picked courses that offer or don’t offer downloadable templates. For instance, I’ve picked a course with ebooks and workbooks for small business owners, which can help them draft company-specific templates.
This categorization is to make the course selection process straightforward for you. There is a possibility that, as a business owner, you might be drawn to a course in the marketer’s section. Go for it, in fact, have an open mind to all the courses while you browse.
Best Influencer Marketing Courses
| Course Highlight | Workload |
| Best for Marketers and Agencies (Boot Camp Digital) | 1-2 hours |
| Also Great for Marketers and Agencies (Udemy) | 1-2 hours |
| Best for Small Business Owners (Influencer Marketing Hub) | 1 day |
| Best for Aspiring Marketers and Graduates (Udemy) | 6-7 hours |
| Also Great for Aspiring Marketers and Graduates (Influencity on YouTube) | 1-2 hours |
| Best for B2B Influencer Marketing (B2B Marketing) | 6 hours |
Best for Marketers and Agencies (Boot Camp Digital)
- Level: Intermediate (Beginner-friendly)
- Rating: 4.8 (463 ratings)
- Duration: 1-2 hours
- Cost: Monthly Subscription ($127 per month)
- Templates/Resources: Yes
As a marketer, having influencer marketing on your roster of services instantly screams “value!”. If you’re looking for a resource that would help you establish expertise in it, these courses by Boot Camp Digital, with their detailed curricula, will help.
The first course, Influencer Marketing: Identifying, Recruiting, and Validating Influencers, delivers beyond its title. It introduces you to formulas and frameworks that will streamline mundane yet essential tasks. For example, it teaches you the four criteria of validating influencers and the four elements to have in the contract.
The next course, Influencer Marketing: Executing and Measuring Campaigns, again, covers more than what it promises by teaching you campaign optimization, performance analysis, and content diversification to maximize ROI.
These courses offer you step-by-step knowledge of influencer marketing, ensuring you can apply it to your clients’ brands and scale their businesses. You won’t just be another marketer who does influencer marketing; you’ll be the one they trust with their growth.
Why I Picked These Courses:
- As a marketer, you want to-the-point info that will help you and your employees build consumer personas, vet influencers, and execute a successful campaign. These courses cover end-to-end influencer marketing, so your clients can outsource influencer marketing to you.
- I found the structure and topics comprehensive; in fact, I found certain aspects unique to these courses. For example, it has sections on repurposing influencer content and scoring influencer fit, which most courses don’t cover.
- The courses offer two important resources to kickstart influencer efforts — Influencer Marketing Strategy Action Planner and Influencer Marketing Template, and Calculator.
- Since Boot Camp Digital has a subscription model, you can take multiple courses and train your team in the influencer marketing field.
Slight Drawback
The subscription fee seems sizeable, but the course structure promises value (also, it has a 4.8 rating on Trustpilot).
Sign up if:
- As a marketer or an agency, you’ve started taking up influencer marketing projects or want to take them up (on clients’ requests)
- You want to generate successful influencer campaigns, become an expert in the field, and offer your clients maximum ROI
- You want to streamline influencer marketing processes in your agency with templates and formulas
Also Great for Marketers and Agencies (Udemy)
- Level: Beginner
- Rating: 4 (182 ratings)
- Duration: 1.5 hours
- Cost: Varies (based on sale offers)
- Templates/Resources: Yes
The first time my boss asked me to reach out to influencers, I was just a copywriter. Influencer marketing wasn’t even in demand, but it was carving its way into marketing. I didn’t have time to take hours of courses, nor did I have the guidance. If you’re in the same position and need a quick course that sorts basic logistics, this is it.
One of the first things that caught my eye about this course was the curriculum. The modules tackle every question I needed the answers to when I was working with influencers — is there something more that I need to communicate to the influencer apart from a reel, carousel, and stories? Will they be open to a barter collaboration?
This course converts these doubts into modules. It also tackles aspects we don’t plan for, but take up mental and physical effort: negotiating, contacting influencers, checking if they’re a fit, payment terms, etc.
You’ll also learn to manage and automate parts of the campaign (like content idea generation) with AI tools like ChatGPT, Claude, and more.
Mind you, this isn’t an in-depth course. Rather, it’s a fast-paced one meant for busy marketers and associates who want to navigate influencer onboarding processes quickly. But with modules that cover tricky scenarios like crisis management and authenticity checks, this one widely covers the influencer marketing field.
Why I Picked This Course:
- First, I liked that the instructor, Yash, hasn’t used AI-generated videos or a wordy presentation deck. He speaks to you, and that’s refreshing.
- It’s a quick (1.5-hour) dive into influencer marketing, and the content is digestible and ready to be applied. Plus, the case studies help with understanding!
- It teaches you how to set and automate systems and processes, even with AI, that will help you focus solely on strategy and content quality instead of engaging in repetitive tasks.
- The instructor offers resources such as AI prompt templates for content creation, ROI calculation spreadsheets, contract templates, and many more (this will be a huge time-saver)
- It will teach you the underrated and overlooked parts of influencer management, which include crisis and compliance management, creating briefs and guidelines, and more.
Slight Drawback
As I mentioned, the course isn’t deep or too detailed, but it offers practical and actionable advice on managing and executing influencer campaigns.
Sign up if:
- You’re working in an agency and have recently taken up the responsibility of influencer marketing
- You’re a busy marketer looking for a quick way to work with influencers
- You’ve recently started offering influencer marketing services and want to set up seamless systems for it
Best for Small Business Owners (Influencer Marketing Hub)
- Level: Beginner
- Duration: 1 day (hours unspecified)
- Cost: $97 (ongoing discount)
- Templates/Resources: No (offers worksheets and an ebook)
Around 2018, I saw some of my college friends promote Daniel Wellington watches. It was a small Swedish company back then, which, after bartering with thousands of micro influencers, was generating around $200 million in revenue.
As a small business owner, you might be short on time and budget. That doesn’t make influencer marketing a far-fetched dream. Growth is achievable without spending a lot. And if you want to find the right influencers for your brand in one go (or maybe two), this $97 course is for you.
It starts with the basics — what an influencer does and how they fit into your marketing. Then, it goes into choosing an influencer, the ethics in influencer marketing, assessing metrics, and boosting content.
Because it’s practical, it speeds up the learning process. Two things that set it apart are: it offers you worksheets and an ROI ebook, and two, it has bonus lessons with thought leaders from Upfluence and Neoreach.
This course is built to help you hire the right influencer and get the most out of your deal.
Why I Picked This Course:
- Influencer Marketing Hub is another leading influencer marketing resource platform. The course also falls on the list of the best courses.
- I liked the curriculum, which is beginner-friendly and concise — perfect for you if you want a quick yet effective course.
- It focuses on a classic pain point — getting the ROI on an influencer.
- The instructor, Ed, owns an award-winning video production company and has produced over 10,000 videos for business marketing.
Slight Drawback
While it has worksheets and ebooks, it doesn’t have templates that would make onboarding easier for you. But they will help you draft company-specific templates.
Sign up if:
- You have budget constraints for hiring influencers and want to know the best way to find and collaborate with the right ones
- You’re a beginner to influencer marketing and would like to know how it will benefit your business and whether it’s the right move to grow
Free Resource for Small Business Owners
If you’re looking for an even quicker (and free) resource, Neil Patel’s blog post shows small business owners how they can have budget-friendly influencer marketing strategies and work with micro and nano-influencers for maximum ROI.
It’s a practical, step-by-step guide for finding influencers, negotiating cost-effective partnerships, and measuring results with limited resources.
Best for Aspiring Marketers and Graduates (Udemy)
- Level: Beginner
- Rating: 4.6 (96 ratings)
- Duration: 6-7 hours
- Cost: Varies based on discount (affordable)
- Templates/Resources: Yes
If you’re aiming to join a marketing agency, you need influencer marketing skills. And to learn those, you don’t need a lavish budget. You can still impress your employer during the interview with the knowledge you get from this course.
What makes this one the best for you? First, it starts with the basics — types of influencers, platforms, etc, and then moves on to creating viral campaigns, while being on the ethical end. Second, it teaches you through 50+ examples and has around 30 resources that will come in use when you’re out there, negotiating deals with influencers.
This one is a detailed course (six hours), so it’s ideal to immerse yourself in the industry terms and practices used in the field. Another reason to take this course is that the instructor, Dolunay, has included every step in the influencer onboarding process, including looking for thousands of influencers, something that could be your job.
Why I Picked This Course:
- Again, my favorite part is that you can actually see the instructor instead of learning from presentation slides
- It’s in-depth (six hours) and it’s beginner-friendly. It doesn’t just teach you how to vet influencers, but also understand how different platforms work before you craft a strategy
- It gives important examples and case studies, making it easier for you to learn different kinds of collaborations and platform performances
- Since it covers different aspects of influencer marketing, this course can help you prepare for interviews in addition to adding the certification to your resume. And it will help you enter your workplace more confidently if it’s your first influencer-related job.
Slight Drawback
It was a bit difficult for me to keep up with the instructor’s accent, but with the captions on, it’s easy to follow.
Sign up if:
- You want to add influencer marketing as a skill to your resume and ace job interviews focused on it
- You’re a recent graduate or marketing intern/associate who has recently started taking up influencer marketing responsibilities
Also Great for Aspiring Marketers and Graduates (Influencity on YouTube)
- Level: Beginner
- Duration: 1-2 hours
- Cost: Free
Okay, technically, this isn’t a course; it’s a guide. But if you want to brush up on your influencer marketing knowledge before a big interview or to learn about it quickly to implement it on your job, and of course, if you’re looking for a free resource, watch this guide.
This 1-hour video takes you through the journey of understanding how an influencer can grow a brand, and gives you a clear idea of setting up a successful campaign. You’ll be introduced to tools and software that’ll help you automate processes like finding the right influencer.
The instructors also lay out real-world examples and actionable advice on onboarding the right influencers and how you can build sustainable relationships with them based on trust.
P.S. If you think it’s not enough, I recommend the Influencity’s Influencer Marketing playlist on YouTube that breaks the field down into in-depth, digestible content.
Why I Picked This Course:
- This guide has three instructors, and all are concise and straightforward. The content and its presentation were engaging, and I wasn’t distracted at all!
- Since it’s a step-by-step guide, the structure is solid, and the instructors explain every step in detail (relatively).
- The examples are helpful, and they add to the theoretical base of the guide
- The course touches upon important details such as how much micro and macro influencers charge and what kind of formats to use for content. In the real world, these details are extremely relevant, and knowing the answers to these can save you a lot of brainstorming and research time.
Slight Drawbacks
- This course doesn’t have a certification or downloadable resources and templates, but you can count on it (and their playlist) for knowledge.
- Not a drawback per se, but a heads up: the instructors promote the Influencity tool in some instances
Sign up if:
- You’re looking for a free, quick, and no-fluff influencer marketing resource before you join an agency
- You’re looking for a reliable YouTube channel to refer to when you have questions about influencer marketing
Best for B2B Influencer Marketing (B2B Marketing)
- Level: Beginner
- Duration: 6 hours
- Cost: Paid
There aren’t many B2B influencer marketing courses out there, and I found this one after hours of research. It’s a live online course (the next one’s happening on October 8 and 9, 2025).
Of course, I haven’t had the chance to go through the content and curriculum and offer you personal opinions. Still, here’s what I know:
Robyn Hartley, the course instructor, is renowned in the B2B marketing industry. She’s a podcast guest on several marketing podcasts where she discusses and decodes B2B marketing. With 12 years of marketing experience, Robyn has led and developed cross-channel media strategies for some of the largest B2B organizations.
In this course, she teaches you how to leverage internal and external influencers to scale growth. She also shares content and execution strategies that will boost your influencer campaigns.
You won’t just learn influencer marketing, but you’ll also test tactics by learning how to execute a campaign and measure its impact. By the end of the two-day course, you’ll understand what steps to take to build a long-term, sturdy influencer marketing strategy.
Why I Picked This Course:
- The instructor’s experience and the course outcomes aligned with the skills needed in B2B marketing
- It helps you learn about strategies and implement them, so you’re ready for real-world applications
- The instructor’s 12 years of experience in B2B marketing and strong social media presence with thought leadership made the choice easier
- In addition to theoretical knowledge, this course shows you how to create sustainable influencer marketing strategies using internal (employees, etc) and external influencers.
Slight Drawbacks
- The course is relatively expensive, but it seems like a high-value one.
- The course page doesn’t offer many details about the course. I would’ve loved to go through a detailed curriculum.
Sign up if:
- You’re new to B2B marketing and have money to invest in a live online course
- Your marketing team requires specialized B2B influencer marketing training (if you’re looking for in-house training or want to customize the training, you can even reach out to them via email: louise.edkins@b2bmarketing.net)
Also a Great Resource: TopRank Marketing Blog
This isn’t a course, it’s an archive of B2B influencer marketing blog posts. If you’re looking for a free resource to learn about B2B influencer marketing, go through TopRank’s blog.
They’ve written on topics like How Does B2B Influencer Marketing Actually Work? and Top B2B Influencer Marketing Tactics — basically they’ve covered a lot of ground in the influencer marketing field.
Influencer marketing isn’t easy, but these courses and resources aim to make it accessible. Whether you’re looking to add influencer marketing to your agency services, grow your small business on a tight budget, or break into the marketing industry, these resources hand you the frameworks and expertise to generate profits wherever you are.
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