Ever since the automotive industry shifted focus to more fuel-efficient and earth-friendlier cars, demand for performance cars has slowed. Not as many people are willing to spend as much on speed-focused ICE models, which has led some brands to slim down their performance lineups.
Subaru is one of those brands that made the painful (and somewhat unpopular) decision not to develop or launch an all-new WRX STI. However, indications seem to suggest the brand is not giving up just yet, but is taking its time.
Jacob Oliva/Autoblog
WRX STI Comeback? Hopefully Soon
During the recently concluded Japan Mobility Show (JMS), Subaru shocked and delighted showgoers by showcasing not just one, but two STI concepts. This was a clear indication of the brand’s intent to continue the STI spirit.
Australian publication Drive was able to gain more insight into Subaru’s current and future mindset by speaking with Subaru Corporation Product General Manager Masaaki Kobayashi. Kobayashi-san pointed out that they aren’t yet firm on locking into a single powertrain for future STI models.
Going further, he also said this sentiment is echoed by the fact that Subaru chose to showcase 2 distinct STI concepts at the show, one an ICE-powered vehicle and one an Electric Vehicle. With EVs still gaining traction, Kobayashi-san noted that some still prefer ICE performance models and are keen to capitalize on both types of demand.
Interestingly, there aren’t any automakers that offer a single performance model with both powertrains. Usually, EVs and ICEs are completely different models, sharing only a few parts. As a whole, they are different.
Jacob Oliva/Autoblog
The STI Spirit Is Still Alive and Well
Subaru’s STI showcase paid off, as both cars were a hit with the media and fans of the storied brand. While STI still isn’t building new vehicles from the ground up, the tuning division is still working hard to make current Subarus faster and more fun. Most recently, the special limited edition BRZ STI Sport Type RA was debuted in Japan as a motorsport-bred variant for the road.
Subaru
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