Toyota had options as it was considering names for its fourth battery-electric vehicle. Something old, something new, something borrowed, something blue? Its success with EV names got off to a rough start with the 2022 launch of the bZ4X, a mystifying moniker that required too much explanation about “beyond zero” emissions and size class (4, similar to RAV4). The way to make this name really shine is to do what every automaker does to sell an SUV: Slap an “X” at the end and call it a day. Does it even matter whether Toyota’s first EV was actually an SUV?
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