The results are in, and the most recent iteration of the J.D. Power US Tech Experience Index (TXI) Study has once again revealed Genesis to be the highest-ranking overall brand in the US in terms of innovation. Last year was the fifth consecutive year that Genesis earned the title. Further, Hyundai ranked highest among mass-market brands for the sixth year running. Just how does J.D. Power measure innovation, and what do the major study findings say about the individual winners and the industry at large? Read on for a closer look.
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