Credit: Hadlee Simons / Android Authority
TL;DR
- Google has announced that YouTube on TVs now offers unskippable 30-second ads.
- This ad format is rolling out globally.
- The announcement also comes after mobile users reported another annoying ad format.
YouTube has aggressively introduced new ad formats in recent years, while also cracking down on ad blockers and third-party YouTube apps. Unfortunately, the TV experience is getting worse for people who aren’t paying for YouTube Premium.
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