Credit: Edgar Cervantes / Android Authority
TL;DR
- AT&T ranked America’s favorite wireless service for the 17th straight year in the 2026 Brand Keys Customer Loyalty Engagement Index.
- AT&T and T-Mobile report low churn rates (0.98% and 0.93%), while Verizon expects up to 1 million new postpaid customers this year.
- A $23 billion spectrum deal between AT&T and EchoStar will add 50MHz of spectrum, boosting 5G capacity across 400 US markets by mid-2026.
If you’ve ever looked for a phone plan in the US, you’ve probably seen the same three names: AT&T, Verizon, and T-Mobile. These companies lead the market for a reason. Wireless service is almost everywhere now. About 98% of Americans have a cellphone, and nearly 89% say they couldn’t live without their smartphone, according to the CTIA, a US-based trade association for the wireless industry.
This huge demand means big business. In 2025, US wireless companies made over $352 billion in revenue, The Motley Fool reports. So how does one company keep customers loyal in such a crowded market?
