One thing that most car companies have in common with each other, is that high-ranking executives almost never bring up their competitors by name. Regardless of whether they feel it would be a tacit admission of another company being as good or better, or some other reason, the effect is the same: a performative ignorance of precisely who they’re up against. Ford CEO Jim Farley, doesn’t seem to have the same concerns, though, as he recently revealed a number of Ford Ranger competitors by name that he tried out in Australia on a fact-finding and publicity road trip.
Â
