Ford Bronco RTR Up Close Looks Ready to Have Fun with the Raptor

A Factory RTR Lands on the Bronco

When Ford pulled the wraps off the Bronco RTR earlier this year, it seemed like the next logical step. RTR Vehicles has been building its own versions for a while, but now Ford has taken that approach and made it official, with factory engineering and a warranty to match.

The RTR slots between the Badlands and the full-phat Bronco Raptor, offering the kind of upgrades that Bronco owners usually add themselves, but this time you get them straight from the factory.

In person at the New York International Auto Show, the Bronco RTR stands out for reasons beyond just another trim level. It looks like Ford paid attention to what owners have been building themselves, then decided to offer it ready-made. The wider stance, extra ride height, and those bright Hyper Lime touches make it easy to spot, even among a crowd of lifted SUVs.

Looks Like It Wants to Play in the Dirt All Day

The Bronco RTR keeps the familiar boxy shape, but everything about it feels more focused and a little tougher, like it’s been put through its paces in Johnson Valley and came back with a few upgrades.

Up front, the lighting looks more intentional, as if it’s ready to pick out the next obstacle. The grille still reads Bronco, but the small changes and accents give it a more focused look. The topographic graphics along the sides, the well-judged stance, and even the bright wheels all come together in a way that works, even if it sounds unlikely on paper.

Inside, the Bronco RTR keeps things simple and functional, just like a Bronco should. The Hyper Lime accents appear on the seat belts, stitching, and grab handles, adding some character without going overboard. It feels like everything was chosen to remind you this SUV is meant for more than just city streets.

The controls are still physical and right where you’d expect, showing that Ford prioritized usability as much as looks. It’s the kind of interior that works whether you’re picking your way over rocks or just dealing with a weekday commute.

Turbo Tech, Baja Mode, and a 2027 Arrival

Under the skin, the Bronco RTR gets real performance upgrades, not just cosmetic tweaks. Ford hasn’t shared all the specs yet, but it will use a turbocharged engine with anti-lag tech to keep boost on tap even when you lift off the throttle.

There’s also a new Baja Mode that holds turbo pressure for a few seconds, which helps keep momentum through corners or rough patches. It’s a small touch, but it shows Ford is thinking about how the Bronco RTR will actually be used off-road.TFord will offer two versions: one with 33-inch tires as standard, and another with the Sasquatch package, which adds 35-inch Goodyear tires and upgraded HOSS 3.0 suspension with Fox internal bypass shocks.

Orders should open in October, with first deliveries set for January 2027. Pricing isn’t final yet, but expect it to slot between the $51,580 Badlands package and the $81,990 Raptor.

The Bronco RTR feels like Ford taking what owners have been doing in their own garages and making it available right from the factory. It still looks ready to get dirty as soon as you drive it off the lot.