Making it as a luxury car brand is immensely tough, especially if you haven’t had the time to grow a long-standing heritage in the mould of Bentley, Mercedes-Benz, or Rolls-Royce. During the 1980s, Japanese marques Honda, Nissan, and Toyota wanted to try and capture a large slice of the American luxury market, though they knew that their reputation for offering affordable and reliable cars wouldn’t translate well to becoming an aspirational luxury automaker.
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