TL;DR
- Google is adding a fourth AI subscription tier, with a new, lower-priced Ultra option
- The basic AI Ultra will be available for just $100/month.
- Google’s keeping its higher-end Ultra tier, but lowering pricing to $200/month, down from $250.
You’ve got no shortage of free options for experimenting with AI, but getting access to the best, latest features or overcoming usage limits often requires the use of a premium, paid plan. Google’s already had three offerings like that, between AI Plus for just about $8/month, AI Pro for $20/month, or the top-tier AI Ultra at $250/month. If you needed more access than Pro afforded, but weren’t quite willing to pay for Ultra, Google has some good news to share at I/O this year, as it overhauls its approach to Ultra pricing.
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