Jaguar is one of those rare automotive names that still carries an almost cinematic sense of occasion, helped along by a storied past and a reputation built on style, speed, and a distinctly different flavor of luxury. Yet despite fielding a handsome and dynamically polished lineup for several years, Jaguar never managed to register sales anywhere close to rivals like Audi, BMW, and Mercedes-Benz, in part due to a habit of launching genuinely innovative and memorable cars, only to leave them largely untouched until they aged out and their momentum faded.
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