A Special Electric Porsche Wagon
For some reason, wagons just don’t cut the mustard in America, but across the Atlantic, they’re a hit. The Porsche Taycan Turbo S Sport Turismo is a peak electric wagon, offering up performance, style, and practicality in a vehicle that can also send your gut flying back into your seat, but it’s too bad you won’t be able to buy one anymore come 2027.
That said, Porsche has just introduced a new one-off project in collaboration with Soho House, with the Porsche Taycan Turbo S Sport Turismo as the canvas. The unique Porsche Taycan Turbo S Soho House One marries Porsche’s values and heritage with Soho House’s creativity and design.
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The Wagon the U.S. Doesn’t Get
With 938 horsepower on tap, the Porsche Taycan Turbo S Sport Turismo is undoubtedly exciting. While we still get the sedan versions of the Taycan, it’s really a shame that the wagon body style didn’t really take off. The Sport Turismo variant of the Taycan can really turn some heads, and it would be my pick if I wanted an EV that could do it all.
Having the ability to do what a Taycan can do while being comfortable and practical at the same time is not something you see every day. The wagon body style is a jack of all trades, master of none, but it’s darn fun to see. Even if you wanted a standard run-of-the-mill Taycan Sport Turismo, you can’t get it because Porsche axed it from the lineup not too long ago.
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Art, Fashion, Porsche.
That awesome canvas was used by Soho House to express its creativity and to showcase what can be achieved with the Porsche Sonderwunsch program. This special project is a collaboration that not only highlights the breadth of Porsche’s Program but also the tradition of the Soho Home, with high-quality materials and craftsmanship. This is also the first time that we’re seeing the Soho House go automotive.
For those who don’t know, Soho House is a modern interior brand designed for relaxed, sociable living. The Soho House One Off is finished in a special shade of green that faithfully matches the hue of the actual Soho House at 40 Greek Street, London. This is a flex on Porsche’s part, as the capabilities of its Paint-to-Sample (PTS) program are on full display here.
The Taycan Turbo S Soho House One also gets a special set of “Monteverde Green” wheels, which contrast well with the Soho House paint job. While the exterior enhancements are a bit on the minimal side, it gets wilder on the inside.
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Soho Home Interior
The creativity continues inside with a wild display of various materials, patterns, and colors that also pay homage to the interior design language of Soho House. The geometric motifs are plucked straight from the 180 house in London, and it’s complemented by the burl wood and Truffle Brown leather trim.
The seats and glass roof feature this geometric pattern, which casts a unique shadow over the interior when the light hits it. The feature can be turned on and off. Since 2022, Porsche has been offering electrochromic glass roofs in its cars for a while now, which lets the sunlight in when owners want it, and blocks it out when they don’t. What’s special about this One-Off is that Porsche actually programmed a Soho Home mode into the feature, which recreates that geometric pattern on the translucent roof and casts a unique shadow across the interior when the light hits it.
Soho Home’s design prowess is on full display here, implementing the same materials it would use in its projects and showcasing them with the Taycan Turbo S Sport Turismo as its base. Wood, metal, textiles, and leather all join together to express the Soho House design language for the interior. What’s interesting is that the unique pattern found in the seats required a different approach to achieve. On top of that, special wood trim was commissioned for this project. Porshce and Soho House sourced ash and walnut burl that were both color-matched and then implemented into the project.
“Soho House has been a long-term partner of Porsche, creating exceptional member experiences for their global community. Their culture of creativity aligns closely with our own heritage and values, making an ideal partnership for meaningful cultural engagement,” said Deniz Keskin, Director, Brand Management and Partnerships, Porsche AG.
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