TL;DR
- Nothing India claims to have lost control of its Instagram account.
- Its Instagram feed has recently been taken over by selfies of a man wearing a Nothing jersey.
- There’s the very distinct possibility that all this is just a marketing stunt, although Nothing swears “This is not us.”
Nothing’s got a new phone launch coming up right around the corner, with the Phone 4b expected early next month. Ahead of that new hardware debuting, though, the company is either dealing with a very public hack of one of its Instagram accounts, or trying to go viral with a new marketing stunt.
Nothing India took to X earlier today to announce that it’s not currently in control of its Instagram account:
