Late last year, Volvo announced the discontinuation of the V60 Cross Country, with production ending in April of this year, and ever since its last U.S. wagon left the production line, the Swedish automaker has been hinting at bringing it back; though no timelines were set, Volvo‘s CEO said he expected the range to grow beyond only crossovers and SUVs in five years. But now an anonymous source has told Automotive News that Volvo is considering launching new midsize cars in both longroof station wagon and three-box sedan forms as early as 2028. The catch? They will be all-electric, but by then, Volvo is hoping that American interest in EVs will have grown significantly.
New Volvo Sedan And Wagon Would Be Related To Europe’s
Noah Joseph / AOL
According to the report, the new Volvo EVs are already being developed for Europe, and adapting them to the U.S. market won’t be particularly difficult. As midsize products, they’re expected to carry 60- or 70-series badging, meaning a Volvo S60/S70 sedan and a Volvo V60/V70 wagon. For the latter, it’s possible that a lifted and plastic-bumpered Cross Country variant may also appear, with all the vehicles riding on the company’s flexible 800-volt SPA3 platform, which was first applied to the EX60. The EX60 starts at $59,795, and Volvo’s last sedan in the U.S., the 2025 S90, also started just below $60,000, but the new wagon and sedan are expected to be considerably more accessible.
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Volvo reportedly expects only around 10,000 annual sales in the U.S., but with a price expected to kick off in the low $50,000s, which is where compact cars are normally priced, those numbers may grow. Currently, sedans and wagons are less popular than crossovers and SUVs, and doubly so when they’re electric, which explains Volvo’s caution. But Edmunds analyst Ivan Drury says these products could stand out as “counter-culture cool” by the time 2028 arrives. Moreover, one dealer told the publication that “it’s challenging having just three models to sell” (XC40, XC60, and XC90), and while new midsize cars at compact prices won’t make a huge dent, dealers say any incremental increases in volume would be welcomed.
Volvo Is Hedging Its Bets With New SUVs
Volvo
Volvo understands that having a lower, more aerodynamic vehicle is particularly valuable when it comes to EVs, something Ford seems to agree on, but it also knows that most American buyers are more interested in SUVs. A Volvo alternative to the three-row BMW X7 is in the pipeline, as is a sub-$40,000 electric crossover, the latter due next year. With these products, Volvo will draw in customers from opposite ends of the price spectrum. If a wagon and a sedan are added back to the range, the company can also appeal to different types of buyers – those who are fatigued by the endless stream of crossovers and SUVs and want to drive something not parked in every driveway. If the sedan and wagon don’t work out here, at least the costs of developing them would be shared with Europe. We’ll update you once more concrete information surfaces.
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