Ad Personam
Lamborghini‘s Ad Personam recently celebrated a major milestone after more than 20 years as the brand’s personalization arm. To commemorate that occasion, a very special blue color called Azuro 20 was introduced and can now be had by those who want a special paint job through the program.
It seems the Ad Personam department isn’t done celebrating just yet, and debuted not one, but two very special Temerario models.
Lamborghini
Alta Moda
According to Lamborghini, this new Temerario interpretation by Ad Personam is the most exclusive, transforming the brand’s newest hybrid supercar into “a masterpiece of bespoke craftsmanship, where extreme sportiness meets the timeless elegance of Italian sartorial tradition.” Two Lamborghini Temerario Ad Personam cars were showcased during the recently concluded 2026 Goodwood Festival of Speed, both having their own unique design cues, showcasing the range of the Ad Personam team.
Both cars draw inspiration from the world of Alta Moda (Italian for High Fashion), with the brand’s own take on a Temerario that uses sartorialism from suit makers. The exterior livery recalls the very first sketches of automotive design, which is a process it shares with high fashion as well. Inside, for the first time ever, Lamborghini introduced a dedicated Gessato Pinstripe material. According to the brand, “the new material reinforces the dialogue between bespoke dress-making and high-performance engineering.”
Lamborghini
Special Two
The first of the Temerario Ad Personams is finished in a combination of Grigio Crater Matt with a Grigio Artis contrast livery. This emphasizes the sculpted lines of the Temerario’s design, using the livery’s lines. The second model is a mix of Celeste Fedra with Bianco Phanes accents and a matt Alleggerita package; this version is a brighter representation of the design and livery.
The Alleggerita package refers to the brand’s new lightweight models, which, in this case, not only come with weight-saving components but also have an interior that swaps out wool for Dinamica Corsa Tex, an ultra-lightweight material conceived for pure racing.
Lamborghini
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