In 2024, Jaguar launched an all-new brand identity using a selection of people with odd hairstyles. According to that ad, it wanted to “copy nothing,” which is quite odd because it ended up copying the biggest trend of them all at the time. Indeed, Jaguar announced that it would go all-electric with a brand-new concept car that, rather ironically, looked like a Rolls-Royce concept from a few years earlier.
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