The Hyundai Boulder concept, which debuted at the New York International Auto Show earlier this year, was a big surprise. Previewing the automaker’s first body-on-frame platform for the American market, the Boulder is expected to hit dealers in 2028 as both a 4Runner-rivaling off-road SUV and as a midsize pickup in the vein of the Ford Ranger and Toyota Tacoma. But it sounds like one other automaker could enter the fray with something much more luxurious.
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