Earlier this week, Apple fundamentally shifted how it expects people to buy high-end tech. With the official launch of Apple Upgrade, its hardware-as-a-service model, Cupertino replaced its legacy iPhone Upgrade Program with a true-blue leasing option.
Leasing high-end silicon across iPhones, iPads, Macs, and Apple Watches for predictable monthly fees acknowledges a truth that most of us have felt over the last few years, and more so recently. Dropping well over $1,000 upfront for a depreciating asset like a smartphone is becoming harder to justify.
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