‘Toyota Lost Money On Every Single Unit Sold’ – Before GR And TRD, There Was a Beautiful Financial Disaster

The lineage of Toyota sports cars did not begin with a slow, gradual climb through the ranks to fight the good fight against storied nameplates in the business. It started with the small, largely unknown Sports 800 in 1965—a little kei-car-sized two-seater that nobody outside Japan knew about at the time.