You strap in. Grip the wheel. Look out ahead, and then reach down to flip a bright red switch which reveals the all-too-tempting button. You might think you’re shooting a missile from a fighter jet — but no. You’re starting a Lamborghini. This kind of theater to start the engine is a symbol of how the Italian brand loves to do things with more than just a sprinkle of fun, and, according to its design chief, customers still love that. And it’s not going anywhere.
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