Usually, we’d say that any Lexus ES vs BMW 3 Series comparison is an easy one. The Lexus ES is the one you’d get if you value old-money luxury, craftsmanship, and bulletproof Lexus reliability. On the other hand, if you desire something super tech-forward, sporty, and the sort of luxury cruiser that makes driving between business lunches a lively commute, you should pick the BMW 3 Series. Nevertheless, this once-foregone conclusion now hangs in the balance following the unveiling of the all-new Lexus ES, so while we wait for the “Neue Klasse” BMW 3 Series to come out, let’s revisit this BMW 3 Series vs Lexus ES comparison, and see if Lexus’ new guard has what it takes to tip the scales in its favor against BMW.