Ford Says Its $29,945 Fathom EV Pickup ‘Changes Everything’

Last month, Ford announced that its all-new sub-$30k electric pickup finally has a name, Fathom, and its price has been set at $28,350. Including $1,595 for destination, it’s still under the $30k mark, starting at $29,945, and that’s generated a lot of buzz for the brand. To keep the hype high, Ford CEO Jim Farley has taken to X (formerly Twitter) to share images and a video of two Fathom prototypes undergoing hot-weather testing in the Nevada desert and making a stop in Las Vegas (embedded at the bottom of this article). The development mules are wrapped in psychedelic camouflage, but they also have legible writing on their sides that aims to build public anticipation for the reveal, happening early next year.

Ford Makes Bold Promises About Fathom

Ford

The decals on the Fathom prototypes confirm that the “Camo [Comes] Off in 2027,” with preorders opening early next year too, but the biggest text goes to the claim that “This Changes Everything.” It well could, you know. Not only is the mid-size Fathom larger than the slightly pricier Maverick, which is already an exceptionally popular and affordable machine, but it’s also cheaper. Inevitably, as a cheap electric pickup, comparisons to the upcoming Slate Truck are already being made, but the Fathom is something altogether different. For a start, the Fathom will be a finished, tech-rich product with electric windows, an infotainment system (with standard Apple CarPlay and Android Auto, plus Apple Maps), and bi-directional charging.

By contrast, the $24,950 ($26,400 including a $1,450 freight charge) Slate Auto truck is expected to arrive a little earlier, reaching some customer driveways before the end of 2026. But it’s only going to manage 205 miles of range from a 63kWh battery, while the Fathom should eventually manage around 300 miles. The Fathom will also undoubtedly be quicker and more comfortable overall, and having the support of Ford’s expansive dealer network will be hard to ignore. In a nutshell, this EV could finally be the sort of thing that convinces swarms of Americans to convert. And we’re still not done expounding the Fathom’s features.

Ford Fathom Will Appeal To Numerous Groups

Jim Farley/X

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The first vehicle built atop the Ford Universal EV Platform, the Fathom will send power from its lithium iron phosphate battery to the rear wheels as standard, though a second motor supplying power to the front axle and a larger battery, expected to have a more advanced chemistry, will be available to those who need all-wheel drive. Ford expects buyers to use the truck for various applications, both as work vehicles and everyday family cars, and every Fathom will come with BlueCruise hands-free driving as standard, another boon over many comparably priced pickups. It sounds like Ford almost wants this to outperform the Maverick, and it could well do that.