Value, Tech, And Warranty: How Kia Managed To Build More Satisfying Cars Than Mazda

After rising to fame in the 1980s and 1990s as a Japanese purveyor of unique sports cars and athletic compacts, Mazda spent years honing its powertrains, styling language, interiors, and handling dynamics to push its lineup upmarket. In more recent years, stalwarts like the Mazda3 and CX-5 became podium regulars across major awards programs, thanks largely to a value proposition rooted in things enthusiast drivers like very much: premium design, engaging dynamics, and fuel-efficient fun.