The spookiest holiday is right around the corner and seasoned trick-or-treaters know that not all streets are created equal when it comes to Halloween.
As Halloween approaches, the Hershey’s-owned brand Reese’s found the country’s top 150 streets for trick-or-treating.
The team at Reese’s analyzed data spanning from costume and candy purchasing trends to community participation, decorations, and walkability data from various streets to determine “haul” and “haunt” scores for each chosen street. The final list, which is available online via their website, organizes the list by regions, with streets spanning from the Northeast to Alaska and Hawaii.
For instance, Kingwood Rd. in Little Rock, Arkansas, made the list with an 80.3 and 75.3 haul and haunt scores respectively, citing close-set homes and walkability as a stand out factor for the street. Miles away in Massachusetts, Beals St. in Brookline earned high-90s due to high participation rates among neighbors as well as inventive decorations.
“As a leader in the Halloween candy space, Reese’s has had a front-row seat to what makes the holiday special for generations, “Melissa Blette, Senior Brand Manager, Reese’s Brand at The Hershey Company, said in a press release.
Upon identifying the 150 streets, Reese’s also formed a “Halloween Council” tasked with examining the evidence for each street and determining the top spot for trick-ortreating streets in the country. Council members include actresses Christina Ricci and Kathy Najimy, as well as creators Rachel Iwanyszyn, Zaire Alford and Macy Blackwell.
“The best Halloween streets aren’t just the ones that decorate or have the biggest budgets,” Ricci said in a press statement. “Instead, they are the ones that create an atmosphere where trick-or-treaters keep coming back, and the entire community becomes part of the experience.”
The top street is set to be announced on Oct. 21 by the Halloween Council. In addition to bragging rights, the chosen street will receive a block party sponsored by Reese’s in partnership with Zillow, stocking neighbors with treats like Reese’s Pumpkins and Peanut Butter Cups.
