The premium three-row SUV segment has never been more competitive — or more expensive. Buyers today can choose from a dizzying array of European flagships, American luxury trucks, and Japanese near-luxury contenders, all fighting for the same well-heeled dollar. Yet sitting quietly in the middle of that scrum is a Mazda — a brand most shoppers still mentally file under “mainstream” — that genuinely belongs in the conversation. The CX-90 and its two-row sibling, the CX-70, were built to challenge the best Europe has to offer, and the case for them has only grown stronger as those European alternatives keep climbing in price.
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