It used to be the case that “if something is free, you’re the product.” Now, we pay to be the product and insert it into our lives – from voice assistants and video doorbells to smart thermostats, TVs, even refrigerators, and, of course, apps on our phones, our data is being harvested, sold, and used. Now, according to the first large-scale measurement study of the connected-vehicle ecosystem, many automakers are in on the act.
Â
