- Tesla has finally dropped the “Full Self-Driving” name, but only in Europe.
- The company is chasing EU-wide approval for its driver-assistance system.
- Several European regulators have expressed concern about the FSD name.
For years, Tesla has been criticized for branding its advanced driver-assistance system as “Full Self-Driving.” While FSD is one of the most complex systems of its kind on the market, it doesn’t offer full self-driving in all scenarios, nor does it offer driver-assistance operations that allows the driver to switch off while behind the wheel. Finally, it appears the electric carmaker has recognized the dangers of the name, though not because of a newfound sense of altruism.
Over the last week, Tesla has rebranded Full Self-Driving as “Tesla Assisted Driving” across its European websites, including in Spain, Germany, Sweden, the Netherlands, and other markets. Tesla has also updated its online owner’s manuals in each market to reflect the change.
Read: Belgian Test Finds Tesla FSD Speeding And Trying To Pass Cyclists Illegally
The name change comes roughly six months after Dutch regulator RDW gave Tesla the green light to introduce the Full Self-Driving system following months of secretive testing. In the months after FSD was approved in the Netherlands, seven other countries in the European Union gave the go-ahead for the driver-assistance functions to be introduced across local fleets. These include Croatia, Slovenia, Czechia, Estonia, Lithuania, Denmark, and Belgium. Slovakia is expected to approve the system soon.
Concerns About The FSD Name
However, as Reuters reports, safety regulators in several countries have said the Full Self-Driving name was misleading. They have a point. Like Autopilot, the naming of the system could give drivers false confidence that the vehicle can drive itself in all scenarios, and that they no longer need to focus on the road. This comes despite Tesla labeling the system as Full Self-Driving (Supervised) and repeatedly warned customers on its websites and social media accounts that the technology does not make vehicles fully autonomous or replace a human driver.
By changing the system’s name, Tesla has easily and quickly addressed one of the main concerns among regulators. Company boss Elon Musk has been feveriously pushing for EU-wide approval of the system, declaring it as a crucial part of the company’s future.
A vote on the technology was scheduled to take place this month but has since been delayed until December. For the system to be introduced across the entire bloc, a qualified majority of 15 of the EU’s 27 member states must vote in favor of it.
