If you shop at a Dodge, Jeep, RAM, or Chrysler store, the person who shapes your experience just got a lot more power. Stellantis announced that Tim Kuniskis is now its US chief commercial officer, effective immediately. The goal, the company says, is to speed up its FaSTLAne 2030 growth plan.
One Boss For Brands, Sales, And Dealers
Stellantis
Kuniskis already ran the American brands, SRT, marketing, and retail strategy. He now adds US retail and fleet sales, and the dealer network. Michael Orange, the senior vice president of US sales and network performance, has left the company. Kuniskis reports to Pablo Di Si, who oversees Stellantis North America. The idea is presumably fewer handoffs between the people designing a brand’s pitch and the people who sell it. Whether that shows up at your local dealership is something to watch, because the release does not mention any customer-facing changes.
Dodge Gets A New CEO
Bob Broderdorf, a 25-year Stellantis veteran, returns as Dodge brand CEO. He led the product planning for the Challenger and Charger, then Dodge’s global sales and marketing. Kuniskis himself has a long Dodge and Ram history, and since returning in December 2024, he has overseen the Ram muscle-truck lineup and the return of the HEMI V8 and SRT. The Dodge Charger just won 2026 North American Car of the Year, so Broderdorf inherits some momentum.
The Chrysler Tease
Cole Attisha
Matt McAlear, who led the new Charger’s launch, is now focused only on Chrysler. Stellantis says three new vehicles are confirmed, and Kuniskis says the brand is moving from “one-product” to a full lineup. That’s the most interesting line in the release. The company hasn’t named the vehicles or given a timeline, so anything beyond “three new cars” is speculation.
What It Means For You
This is an executive reshuffle, not a product launch. There are no prices, specs, or incentives to be discussed. Having said that, the person controlling the brands, marketing, and sales is now the same person who brought back the HEMI. If you’ve been waiting on a Chrysler that isn’t a minivan, the company has now put a name behind getting you one. Don’t expect changes at a dealer level anytime soon, though.
