Luxury cars are big business for car manufacturers, as not only do they prove popular as drivers want a vehicle that can improve the comfort and feeling of well-being of each journey, they also prove important for the brand image of the company, and they usually come with higher profit margins. For a mainstream brand to also offer more expensive luxury vehicles helps them seem more solid and established, leading those looking for a cheaper option to consider them, if only because they can typically get said luxury at a lower price from a regular automaker.
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