Many people around the world can’t believe that the bestselling vehicle in the United States is a pickup truck. Consumers seem to love their practicality and no-nonsense approach, and their appeal stretches far beyond the contractor community. But despite this apparent love affair with the truck, there’s still a gaping hole in that market. After all, not everybody needs a giant, high-riding hauler, and many people would prefer a compact and affordable pickup instead. In South America, there’s a perfect Chevrolet candidate, and it could fit in very well up north.
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