A few things have added up to this article. The first is the persistence of automakers building their trim levels and packages up, so the customer has to pay for three or four features when they only really want one or two. The second is a recent report about how shoppers in the US are being more intentional about their spending and don’t want to pay for features they don’t want or need. The third is how the Slate Truck, with its absolute basic specs and individual options, has the potential to be a wrecking ball for good in the industry. Let’s start with a few examples.
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