If we look at the Japanese domestic automotive market, one of the largest players involved regarding vehicle segments is the kei car, a type of car that hasn’t been sold in the US in any capacity apart from the Mitsubishi i-MiEV, although it was lengthened for our market. In Japan, the kei car is a way to produce a four-wheeled, conventional automobile that circumvents many of Japan’s strict automotive regulations. The crux of the kei car’s purpose is to remain shorter than a certain length, and employ the use of a motor that’s smaller than any mass-produced mill in the US.
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