Tesla enjoys a good master plan. Elon Musk published the brand’s first Master Plan in 2006, promising to build a sports car, use that money to build an affordable car, use that money to build an even more affordable car, and provide zero-emission electric power generation options. The brand followed that up with a second Master Plan Part Deux in 2016, which aimed to integrate battery generation and storage, expand Tesla’s EV product line with a more affordable car and a pickup, and introduce self-driving, along with the option to put your Tesla to work as a robotaxi. That last part is still in progress.
