Volvo has spent much of the last decade shaping its image as one of the most progressive players in the shift to electrification. In 2017, it became the first automaker to commit fully to electrified powertrains. The company later sharpened that plan, promising to sell only battery-electric vehicles by 2030. But shifting market conditions and wavering EV demand have altered the path. Plug-in hybrids, which Volvo first introduced in 2012, have re-emerged as a crucial part of the brand’s strategy. That approach just yielded a major milestone.
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