Audi is in a state of transition. The brand is working on a new, more angular styling language, and it’s managing the tough balancing act of introducing new EVs without completely abandoning the combustion-powered vehicles that remain popular. During its 2026 annual media conference, the company’s CEO, Gernot Döllner, made several big announcements about the brand’s future, including confirming some upcoming models. He was also quite optimistic about the brand’s future, saying:
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