BMW has sworn for years that, despite heated discussion in reviews and across the internet in general, its ever-increasingly large dual-kidney grille design motif is proving ever more popular, even as it grows in prominence on the nose of more and more vehicles, like the 7 Series and aging 4 Series. According to the sales figures for the first half of 2025 in North America, the models with larger grilles are selling better. So BMW may have been right this entire time.
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