- BMW of North America announce a 24% sales increase for Q3 2025 compared to 2024
- So far this year, BMW have sold 275,385 cars in the US, up 8.5% on last year
- The i3 and 6 Series made surprise appearances in the sales figures
The uncertainty across the world over the impact of tariffs seems to not be affecting BMW currently, as they happily announced that in the third quarter of 2025 they sold 96,886 vehicles in the US, up a staggering 24% on the same period in 2024. I can’t help but feel remarkably surprised by this, and that is no slight on BMW whatsoever. Due to this turbulent time for suppliers, particularly in the German supply chains, there seems to be increased volatility worldwide including with the shift towards electrification rapidly accelerating. Unless manufacturers get themselves fully ready for the 2030 hybrid deadlines, and proposed 2035 fully electric deadlines, executives across the world will be feeling nervous. Yet not only has BMW USA released positive sales figures, it is a couple of model names included in “new” sales that have raised some eyebrows.
Related: BMW Hints at Shock Electric Sports Car Built on iX3 Platform
Who Was Expecting An i3 To Appear?
Within the sales figures if you dive into its depths, they mention selling the now vintage i3. Compared to the performance and capability of modern day all-electric vehicles, the i3 now seems like a VHS to modern day 4K streaming. Yet when it was released in 2013, this little run-around gained a lot of attention, and in its nine year production life, over 250,000 of them were built. Whether you admired it or saw it as a gimmick reserved for city dwellers, it brought many new customers to the brand, particularly if they were keen on electric and didn’t want a larger BMW. The technology introduced has been the foundation for all electrification since, so for BMW, their little i3 was a milestone. A whole three years since production ended, it does come as a surprise that a brand new i3 was listed as having been sold during summer. Perhaps this is a happy coincidence, as the world looks forward to seeing the potential of the similarly named iX3 when it is set to launch next year. And not forgetting the i1 and i2 set for 2027, where compact cars are making a return.
And What’s With a 6 Series?
We also find a 6 Series GT being mentioned, going back even further to 2020 being produced for the North American market. That’s right… there could be up to five years where no new 6 Series GT are driving around US streets. I cannot help but imagine that somewhere there is a real enthusiast who may have been dreaming of a 6 Series GT, mourning from 2020 the end of an era, before finding a previously unsold one and realising their dream. Regardless, these figures show great promise in the US market for BMW, and if the trend continues, we might see some more surprises to come.
