Before the British brand canned its entire lineup ahead of its all-electric reinvention, Jaguar sold just 64,241 vehicles worldwide in 2023. By contrast, 395,741 BMWs and MINIs were sold in the United States alone that year. Much of this humiliating figure, granted, can be put down to Jaguar significantly reducing its production and model lines as its main German rivals are expanding their line-ups. There is, however, a certain reputation that’s followed the Big Cat for more than four decades, particularly in North America.
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