Cadillac, as per usual, is a brand in transition. The luxury marque is serving as the spearhead for General Motors’s electric vehicle efforts. The Optiq, three-row Vistiq, Escalade IQ, and super-lux Celestiq have fleshed out the EV lineup. The shift has been successful from a market share perspective (it’s not generating profits). And Cadillac EV sales have made up nearly 30 percent of the brand’s sales mix in 2025 so far.
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