In the world of mega-billionaires, nothing says “I’m better than you” to a rival like launching a new company on their turf and doing a better job than them. That’s what Jeff Bezos, the world’s third-richest person, is hoping to do to Elon Musk, not with his phallus-shaped rockets filled with pop stars, but with his backing of a new American automotive EV startup called Slate Auto.
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