The 28-year relationship between Apple and TBWA/Media Arts Lab is one of the longest, most successful partnerships ever forged between a brand and ad agency. And it’s not even close to slowing down.
Apple won Creative Marketer of the Year at Cannes Lions in June, and I sat down with TBWAMedia Arts Lab’s global CEO Katrien De Bauw and global chief creative officer Brent Anderson to talk about how the two companies work together to keep the magic going.
Subscribe to Fast Company Premium to watch the video interview on:
- The guiding principles that define TBWA/MAL’s 28-year partnership with Apple
- What De Bauw and Anderson believe is the most important element of the relationship that produces great work
- How the agency translates complex topics like privacy into simple, clever messages
- Why that viral Pedro Pascal short film embodies what they try to do for Apple on every project
