Generally speaking, when the new model year of a car launches, it will go up in price at least a little bit. Even if it doesn’t have any new features or changes, automakers tend to tack on a tad more to the price tag of the latest car. Sometimes a price won’t change, which is usually a pleasant surprise. What’s borderline unheard of is a car becoming cheaper, and by a noticeable margin. That’s what Kia has done with the 2026 Kia Seltos, or at least with the base price. It now starts at $23,690 before the $1,395 destination charge, which is unchanged. That makes for a total price of $25,085 and a discount of $1,000 over the base 2025 Seltos.
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