Electrified GV70 To Joins G80 on the Chopping Block in the US

Another Genesis EV on the Chopping Block

Just two weeks ago, news surfaced that Genesis would be ending sales of the Electrified G80 in the US – a move driven mainly by low demand for sedans. Now, it appears that the Electrified GV70 is also being phased out, according to a new report from South Korea. If confirmed, that would leave the GV60 as the sole remaining electric vehicle in Genesis’s American lineup, which aligns with the automaker’s plans to sell more hybrids instead of fully electric models. 

The report notes that production of the Electrified GV70 at Hyundai Motor Manufacturing Alabama (HMMA) quietly ended in June 2025, only two years and four months after assembly began.

Interestingly, the Electrified GV70 is still available on Genesis’ customer-facing website as of this writing, with the refreshed models slated for a 2026 model year arrival.

An Underutilized Plant Due to Low Demand

The GV70 was Hyundai Motor Group’s first US-built electric model, carrying symbolic importance for the Genesis brand. Yet the numbers told a different story, Business Koreareports. Between January and July of this year, only 1,367 units were produced for the domestic market, down 18.3% from the same period last year. Production had slowed to double digits in March, and by July, only 15 units were delivered to customers.

Adding to the strain, the federal EV purchase credit of up to $7,500 for US-built models will end on September 30, cutting short what was supposed to be an incentive running through 2032. That subsidy had been one of the GV70’s few advantages in a crowded premium EV segment. Without it, the case for local production weakened. 

Hyundai is now weighing whether to shift GV70 output to its underutilized Georgia plant or to concentrate production in Korea and export units back to the US. In the meantime, the Alabama line once used for the GV70 will be redirected toward higher-volume hybrids, particularly the Santa Fe Hybrid, whose output has nearly tripled in the past six months.

EV Market Cooling, Hybrids Rising

Genesis’s move to drop its EVs isn’t surprising. The demand for EVs in America weakened in 2025, with inventory levels growing and incentives being slashed. According to EV sales compiled by Cox Automotive, Genesis sold just 2,450 EVs in the first half of 2025, a nearly 25% drop compared to the same period last year. 

With the decline in sales, Genesis is now leaning on hybrids to maintain profitability and offset tariff pressures. Of note, Hyundai and Kia together reported record profits in the first half of 2025, mainly driven by hybrid demand, and the Alabama plant is now positioned to focus more on those models.

For Genesis, paring back EV offerings may be less about retreating from electrification altogether and more about aligning supply with what US buyers are choosing.