Décor has been part of Coco Greenblum’s life for as long as she can remember. Her grandfather owned furniture showrooms in New Mexico. Her nana was an interior designer whose Dallas home shaped her own aesthetic. “I lived with her at different points growing up, and I would spend hours absorbing the textiles, art, and objects,” Greenblum says. “The way she layered antiques with contemporary pieces was both thoughtful and effortless, and that juxtaposition has deeply influenced the way I approach design today.”
Originally from Austin, Texas, Greenblum soon ventured to California. She worked for firms in San Francisco and eventually settled in Los Angeles. Later, the creative went on to lead the West Coast studio of Jeremiah Brent Design, overseeing a wide range of projects.
In 2025, Greenblum established her eponymous firm, where a collaborative process ensures that each interior is personal and includes special, curated objects. She lets each project unfold organically, and believes that spaces should evolve with the people in them. Finished rooms are authentic, adaptable, and timeless.
Greenblum’s job entails more than just arranging furniture—she weaves together stories and craftsmanship that feel personal to the client. What’s more, she loves to source or commission pieces that reflect those narratives and bring soul into a place.
She has an appreciation for materials, one stone in particular, and when she visited Carrara, Italy, it transformed her perspective even more. “I have always been captivated by veining and the way marble tells a story,” Greenblum notes. “Each slab feels like a work of art created by the Earth, completely unique and inherently beautiful.”
Today, Paige Lawrence joins us for Friday Five!
1. Bathroom
The bathroom at Chapultepec Castle in Mexico City stopped me in my tracks. The palette is incredibly soothing and somehow still feels fresh, despite being completely untouched. The mirror’s reflection adds this unexpected layer of depth that makes the space feel almost cinematic.
2. Back Stairs
The back stairs at Salon 94 in New York City are such a moment. Architecture as art, they deliver drama and class with effortless confidence. There’s a beautiful tension between timeless and contemporary motifs.
3. PRB Collection
The PRB Collection and house in High Point, NC altered my brain. Every piece is antique, yet the space feels incredibly current. The collection is layered and deeply personal, you can feel the history and soul each piece carries with it.
4. Stair Railing
I snapped this image while wandering Charleston, SC last year. The tones are so vibrant, despite the building clearly showing its age. The stair railing detail is especially beautiful, a reminder that craftsmanship is what makes a place unforgettable.
5. Jacques Jarrige Ring
I recently purchased this ring from Valeria Goodman Gallery. Jacques Jarrige is known for his large scale sculptures, but he developed a small jewelry line that echoes the same fluid forms. It feels like wearing a piece of art, sculpture and jewelry in one!
Works by Coco Greenblum and Studio Coco Greenblum:
Photo: Tina Michelle
Dona Christina
A historic mid-century home was restored and refurbished for a young, vibrant couple in Los Angeles. Many original details were kept to maintain the integrity of the architecture. The palette references classic tones and textures from the era while incorporating contemporary pieces. The majority of the furniture and lighting is antique, collected from local dealers. The home holds many significant artworks, which offset the vintage profiles throughout.
Photo: Tina Michelle
16th Street
We relocated from San Francisco to Los Angeles with no furniture, as we wanted to start fresh in our new city. Space unseen, we moved directly from our honeymoon to our new home. The palette is composed of rich neutrals and layered textures to create a truly serene space. Objects and décor were found at flea markets and throughout our travels.
Photo: Kylie Fitts
Love Chalet
Bumble’s winter Aspen pop-up required a three-week turnaround in order to open for the holiday season. The long, narrow spaces were tied together by signature Bumble-yellow painted baseboards and trim. The main entry was designed to embody a sophisticated hive, with the antique case piece, pedestals, Murano glass pendant, and ceiling detail all textured to mimic a hive-like pattern. The bar also features an antique case piece from the 1970s, mixed with shearling lounge chairs, a Nordic Knots area rug, and an inset wallpapered ceiling cove.
Photo: Tina Michelle
Buena Vista Bath
A playful nod to 80s glamour, the primary bath balances bold pattern and polish with a distinctly personal story. The House of Hackney wallpaper—selected in London during a visit to the brand’s headquarters with the client—brings a sense of history, romance, and place into the space.
Photo: Tina Michelle
Forest Trail
Designed for Shannon Ritchey, founder of Evlo Fitness, this Austin-based home was envisioned as a warm, functional retreat for her growing family. Working closely with the client throughout the process, our design prioritizes comfort, flow, and longevity, creating spaces that feel both elevated and deeply livable.
