TL;DR
- Amazon is reportedly working on a new phone internally known as “Transformer.”
- Sources claim the device would have personalization features that make buying from Amazon, watching Prime Video, listening to Prime Music, and ordering food from delivery services easier than ever.
- It’s said Alexa would likely be a core feature, but it wouldn’t necessarily be the primary operating system.
Once upon a time, Amazon ventured into the world of smartphones by launching the 2014 Fire Phone. The handset met its demise fairly quickly, only lasting a little over a year before getting discontinued. Although the Fire Phone was one of the company’s biggest high-profile flops, it appears Amazon is ready and willing to take another stab at it.
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