- Ford and Lincoln models are now offered with zero down payment and zero percent interest deals.
- Popular models, including Ranger, Bronco, and Bronco Sport, are excluded from the promotion.
- The Blue Oval sold a total of 612,095 vehicles in the U.S. during the second quarter of 2025.
Looking to build a strong momentum from a successful second quarter, Ford is switching gears with a fresh summer sales strategy aimed at attracting more buyers. The company’s popular employee pricing program helped boost sales significantly earlier this year, and now a new incentive, called the “Zero, Zero, Zero “offer, is taking its place.
This new initiative includes a zero down payment, zero percent interest for 48 months, and zero payments for the first 90 days on most Ford and Lincoln models. Importantly, this doesn’t include tax, title, license, and dealer fees, and not all buyers will qualify. The deal runs through September 2.
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Additionally, some popular Ford and Lincoln models are excluded from the promotion. These include the 2024 and 2025 Raptor models, Ranger, Super Duty (non-XL) trucks, Maverick, and Transit. Additionally, 2024 F-150 Lightning and Mustang Mach-Es are not eligible, nor are the 2025 Ford Bronco, Bronco Sport, Expedition, and Lincoln Navigator models.
Eligible shoppers for the ‘zero, zero, zero offer‘ will also receive a two-year Ford Protect Premium Maintenance Plan for free, which includes things like oil changes and tire rotations.
“Employee pricing for all was easy to understand and resonated with customers,” director for Ford’s US sales and dealer relations, Rob Kaffl said. “But we also heard from our Ford and Lincoln dealers that more customers could benefit if we could reduce the upfront, out-of-pocket expense to buy or lease a vehicle. Many families have seen their savings go toward higher mortgage rates and summer travel costs. They want a new vehicle but also want options that allow them to forgo an upfront down payment.”
Alongside its new summer incentives, Ford is extending the Ford Power Promise through September 30, which, fittingly, is also the deadline to qualify for federal EV tax credits. The offer gives buyers or lessees of eligible electric models a free Level 2 home charger, together with complimentary professional installation.
In the second quarter, Ford sold a total of 612,095 vehicles in the United States, 14.2 percent more than the 536,050 it sold in the same period last year. Sales for the first half also jumped 6.6 percent from 1,044,133 to 1,113,386. This surge in demand was driven by sales increases for models including the Bronco and Bronco Sport, Escape, F-Series, Ranger, and Maverick.
