- Ford’s electric vehicle sales dropped 31.4 percent in the second quarter.
- Mustang Mach-E sales fell 19.5 percent in Q2 compared to last year.
- The group’s Hybrid vehicle sales grew 27.4 percent year-to-date.
While many still expect President Trump’s tariffs and the accompanying price increases to drag down new car sales across the U.S. this year, Ford’s latest data tells a different story. The company posted a strong first half, following the general market trend that saw sales increases across most major car makers.
Ford’s total U.S. deliveries climbed 6.6 percent year-over-year in the first half. However, this upward trend doesn’t extend to Ford’s electric vehicle lineup, which has seen a sharp drop in demand across several key models.
Electric Sales Lose Ground
Through the first six months of the year, Ford sold 21,785 units of the Mustang Mach-E in the States, a 2 percent decline from the 22,234 sold during the same period last year. More concerning is the model’s second-quarter performance. Between April and June, Ford delivered 10,178 Mach-Es, down 19.5 percent from the 12,645 sold in Q2 of the previous year.
Read: Ford Pulls Mustang Mach-E From Sale Over Dangerous Door Lock Flaw
The gas-powered Mustang hasn’t been immune to slowing demand either. Sales fell 14.2 percent in the first half of the year, totaling 23,551 units. However, in the second quarter, it regained some ground, with 14,174 units sold, an increase of 3.2 percent compared to the same period last year.
That uptick allowed the gas-powered Mustang to outsell its electric counterpart in Q2, even though it still trails in year-to-date totals.
Lightning and E-Transit See Steep Declines
Interest in the E-Transit has also dropped off a cliff. In the first half, sales are down 33.8 percent to 4,174, while in Q2, things were even worse. Ford sold just 418 E-Transits during Q2, down 87.7 percent from the year prior. Sales of the all-electric Ford F-150 Lightning are also down, with 13,029 units sold this year, a drop of 16.7 percent. Sales declined by 26.1 percent in Q2 to 5,842 units sold, compared to 7,902 last year.
In total, Ford’s electric vehicle sales dropped 31.4 percent in the second quarter and 11.8 percent through the first half of the year. The good news for the company lies with hybrids, which are moving in the opposite direction. Hybrid sales rose 23.5 percent in Q2 to 66,448 units and are up 27.4 percent year-to-date, totaling 117,521.
Lincoln Sees Steady Growth
Lincoln also posted solid gains in the first half of the year, driven by strong demand for its SUV lineup. Total brand sales rose 12.8 percent year-over-year to 55,063 units, with a particularly strong showing in the second quarter, where sales climbed 31 percent to 31,332.
The Navigator stood out with an impressive 114.9 percent jump in Q2 sales, while the Aviator, Nautilus, and Corsair also posted double-digit increases. While Lincoln’s overall volume is modest compared to the Ford brand, its steady upward trend suggests growing interest in its premium offerings.
Strong Combustion and Hybrid Growth Balances Out EV Dip
Despite the sharp drop in EV sales, Ford and its Lincoln brand powered through, selling 1,113,386 vehicles in the US during the first half, a solid 6.6 percent increase over last year. The second quarter stood out with 612,095 new Ford and Lincolns finding buyers, marking a 14.2 percent jump from the previous year’s 536,050.
Ford USA Sales
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