- Genesis will introduce a bespoke platform next year.
- It supports multi-energy configurations including EVs.
- Architecture is designed to deliver a premium experience.
Genesis started out life as a high-end Hyundai, but it was eventually spun off as a luxury brand. The two companies have continued diverging ever since and a big differentiator is coming next year.
It’s a bespoke platform, which promises to deliver performance and refinement worthy of a premium brand. The architecture has reportedly been designed to be flexible and can accommodate both hybrid and electric powertrains.
More: There’s A V8 Under This Genesis Coupe That’s Breaking Every Rule It Can
Speaking to Autocar, Genesis Motor Europe’s Managing Director Peter Kronschnabl said, “It was decided that in order to fulfill the requirements of the brand’s driving dynamics, Genesis needs its own platform for … future models.”
Kronschnabl went on to suggest the architecture will be sporty as it will have “relatively direct steering” as well as a ride that’s firm, but comfortable. He added the new platform should enable Genesis to deliver driving dynamics that echo that of other premium brands.
It remains unclear what models will ride on the new architecture, but Genesis is working on an assortment of new vehicles including a high-performance sports car that was previewed by the Magma GT concept. The luxury brand is aiming to increase annual sales to 350,000 units by 2030 and this will be aided by the introduction of new hybrid, electric, and range-extended vehicles.
However, Kronschnabl suggested Genesis won’t go overboard and try to fill every niche known to man. As he explained, “We are not into that. At the moment, it’s very clear and segmented: we have the GV60, GV70 and the Electrified G80, and even with the new products we will not go to find the last niche, because this leads to confusion of customers.”
