The results are in, and the most recent iteration of the J.D. Power 2025 US Tech Experience Index (TXI) Study has once again revealed Genesis to be the highest-ranking overall brand in the US when it comes to innovation. This is the fifth consecutive year that Genesis has earned the title. Further, Hyundai ranks highest among mass-market brands for the sixth year running in the latest study. Just how does J.D. Power measure innovation, and what do the major study findings say about the individual winners and the industry at large? Read on for a closer look.
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