Genesis Passed Infiniti In Sales, Is Lincoln Next?

Genesis is on the warpath

Hyundai Motor Group has been on a rampage in recent years, and with 2025 now behind us, it’s clearer than ever that Genesis is no longer chasing after its luxury competitors. Hyundai’s luxury brand has posted consistent sales increases since 2021, thanks in part to its reputation for safety, quality, and affordability. Genesis surpassed Infiniti in 2025, and now it looks like the Korean marque is setting its sights on another luxury automaker.

Genesis sold more than 80,000 vehicles in 2025

While some luxury automakers are struggling, Genesis isn’t among them. The automaker’s sales declined in 2020, but things have been on the up since. In 2021, Genesis sold 49,621 vehicles, followed by 56,410 in 2022, and 69,175 in 2023. In 2024, Genesis moved just over 75,000 vehicles off dealer lots. With more than 82,000 vehicles sold in 2025, the Korean luxury automaker is now rivaling more established premium brands.

It’s no secret that Nissan saw its fair share of struggles in 2025, and Infiniti, its luxury marque, didn’t perform well either. The premium brand sold just 52,846 vehicles in 2025, putting it well behind nearly every other luxury automaker. All in all, Genesis sold nearly 30,000 more vehicles than Infiniti.

At a glance, outselling a struggling brand doesn’t seem all that important, but surpassing 80,000 vehicles sold in a single year is a major milestone. The Korean brand’s consistent growth has brought it within striking distance of better-known luxury brands, such as Lincoln. Ford’s luxury brand sold 106,868 vehicles in 2025, a two percent increase from the previous year. If Genesis manages to continue pulling off near-10% year-over-year increases, Acura, with a little over 133,000 vehicles sold in 2025, could find Genesis hot on its heels in just a few years’ time.

While Genesis may be able to surpass Lincoln in due time, segment leaders, like BMW and Lexus, are still miles ahead of the Korean brand. Lexus moved more than 370,000 vehicles, while BMW sold nearly 389,000 models. Brands with more name recognition are also well ahead of Genesis. Audi, which saw its sales decline 16% year-over-year, moved more than 164,000 vehicles in 2025.

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Genesis shows no signs of slowing down

There are currently eight models available on the Genesis lineup, including two EVs and six ICE-only vehicles. The G70 sedan serves as the brand’s entry point, priced from $43,450. The GV60 is the most affordable of the two luxury EVs, from $52,525. 2026 will mark the launch of the brand’s first hybrid, the GV80, as well as an extended-range EV based on the GV70. Genesis also plans to launch a hybrid GV70 in late 2026 or early 2027.

Genesis ended production of the G80 EV, leaving just the GV60 and all-electric GV70 in its wake. Much like sister marques Hyundai and Kia, Genesis is pushing forward with new EVs, regardless of their controversial place in the market. The luxury brand also plans to release the GV60 Magma, its first performance EV, as well as the full-size GV90 electric SUV.

The GV90 will serve as the brand’s new flagship model, with a focus on elegance and premium quality. The upcoming EV is based on the Neolun concept and will likely feature three rows of seating. If it follows a similar path to the GV70, the full-size GV90 will feature dual electric motors with a total output near 500 horsepower. If the upcoming GV90 uses the same platform and battery configuration as the Hyundai Ioniq 7 and Kia EV9, expect around 300 miles on a single charge.

Final thoughts

The 2025 model year marked the Genesis brand’s 10-year anniversary, and outselling a more established rival is a great way to celebrate. While Infiniti has its own issues, Genesis is now staged to take on more adept rivals. Considering Hyundai Motor Group’s track record on design and innovation, Genesis is likely to continue its hot streak. Now the only question is whether the premium Korean automaker will surpass Lincoln in 2026.

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